Focused on Venture Capital & Private Equity Real Estate. We seek to find investment opportunities from a deep understanding of consumer preferences, behavioral economics, demographics data, and new technology innovations.
We aim to support startups and entrepreneurs with social impact DNA. We guide our investment decisions with our curiosity to learn and understand factors and market trends to create new opportunities in Latam & US.
We are a consumer facing investment firm supporting the companies and business leaders of tomorrow.
Edgard Mercado
FOUNDER & MANAGING PARTNER
TREND
FACTORY
robust analytics
Our Main Focus
We enhance a robust analytical approach to identify investment opportunities focused on new trends, massive markets, and growing industries.
Our VC Fund invests in early stage startups (pre- seed and seed) located in Mexico, Latam and US. Investment Areas: AI, Web3, Tech Real Estate, Consumer Products, Hospitality, Health and Wellness.
Our Private Equity Real Estate Fund invests in affordable housing, residential, mixed use, industrial and hospitality projects.
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